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Home About the libraries About us Strategy and policy Collection development policy 15 Promotion

15 Promotion and information product development

Promotion and product development form part of the collection development policy

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15.1 Information products
15.2 Exhibitions and displays
15.2.1 LIANZA Statement on Displays in Public Libraries

These guidelines are described in greater detail in the Promotion and Information Product Development Manual.

The purpose of the guidelines is to improve customer awareness of and access to collections and therefore increase use of the collections. Strategies will include the development of new information products, further alignment of our web/print/event based promotions, information literacy programmes and initiatives to seek innovative funding sources.

ACL/TPK endeavours to align its promotional activities across the website, events and printed material and through the library shop in the Central City Library.


15.1 Information products

Collections are the raw material for the development of information access tools, readers’ advisory tools and services and promotional products.  Products are designed to assist customers in finding the resources they want, to introduce them to other resources and services they did not know about, and to generate revenue.

Readers’ advisory products include bookmarks and posters, which may list authors or titles of books around a theme e.g. Auckland writers, Indian fiction, and booklists and selected lists on the catalogue or website, eg graphic novels, historical crime, culinary crime, new books.

Other products include greeting cards and postcards using source material in our Heritage collections, such as historical maps, photographs and illustrations from rare books.  Copies of photographs and maps are also sold to customers.

ACL/TPK also publishes databases created by library staff from primary source resources in the collections, such as the index of Auckland Area Passenger Arrivals 1838-1886.

Pathfinders and customer guides are also provided through the website.

Products are sold and promoted through the library shop, located in the Central City Library.

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15.2 Exhibitions and displays

Exhibitions and displays are organised at all sites to promote awareness and use of the collections.  Examples are themed displays around holidays and celebrations e.g. school holiday reading and event programmes, Chinese New year, ANZAC day displays and displays supporting an extensive programme of events for NZ music week in May each year.

Major heritage exhibitions are curated four times per year as a means of showcasing the special resources held on the Heritage Floor at Central City Library. Other major heritage exhibitions such as those of the National Library of New Zealand are also hosted.

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15.2.1 LIANZA Statement on Displays in Public Libraries

ACL/TPK also hosts displays from external organisations. The role of libraries is to make available information from a wide range of community perspectives.  Our professional ethic as librarians is to provide that information without judgement or prejudice or comment; and to ensure that we cover all views.  We also have a responsibility to ensure that our display spaces are available to any group which wishes to make use of them, in accordance with LIANZA policy statements about access to information, displays etc.

Auckland City adopted the following statement by resolution of Auckland City Council 22 April 1994.
Statement adopted by the Council of the New Zealand Library Association [now LIANZA], August 10, 1978.
  1. Public libraries are a suitable and important place for the display of material on current affairs whether local, regional, national, or international.
  2. This information can be displayed in a variety of formats such as posters, notices, petitions, pamphlets, cartoons, or books.
  3. In displaying this information public libraries both in New Zealand and overseas are governed by sound principles. These are that:
    1. The aim of the library is to provide responsible texts in order that the public may form a balanced opinion.
    2. Space should be available for all sides of opinion in controversial matters to be displayed, including unpopular and unorthodox opinions.
  4. Citizens should be encouraged to submit such material to their local libraries and, within the limits of available space and time, libraries should display this material, provided it does not contravene the law. The activities of pressure groups who wish to limit this freedom of expression should be resisted by librarians and their employing authorities.
  5. Fair allocation of available space and time for displays should be at the discretion of the librarian.

NOTE: Making space available is NOT an endorsement by the library of the opinions expressed in displays.

It is ACL/TPK policy to display a disclaimer informing customers of the libraries' policy when material from an outside organisation is on display.  There are 2 versions, the first to be used when library resources are used in conjunction with the display, the second to be used in all other instances.

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Last reviewed: 22 July 2008